If you’re carrying out any form of social media marketing, you need to track your results to determine the success of your campaigns. Measuring ROI provides proof of whether your marketing efforts are working or not, and based on this data, you can change your marketing strategies to maximize ROI
Less than a week ago, a franchise that you probably assumed dead was given a boost of life by finding a place in the pockets (and hearts) of millions of people across the world. Pok
Hashtags are one of the most commonly queried elements of social media marketing, particularly amongst people just starting out. And that makes sense
City Park Apartments in Salt Lake City, Utah finds itself crushed under a flood of vindictive online retribution for demanding its tenants “friend” the company’s unofficial Facebook page within five days. Clearly, the landlord was unfamiliar with the more recent term, “Like,” and chose the antiquated “friend” instead. But wait,
If you manage a Facebook business Page, you likely noticed a change earlier this month in how you
Is content marketing better than advertising? Brands are favoring content over ads, according to this piece by Broadcasting & Cable, which leads with one fairly recent study and references others:
Great leaders like Sir Winston Churchill would struggle in the devastating spotlight of social media today, his grandson has said.